2025
Eco-friendly Celebrations
Sustainability
Eco-friendly
Shahanpan Dega Deva Campaign
Unites communities for eco-friendly Ganesh Chaturthi celebrations and clean waterways across Maharashtra under MPCB leadership.
A celebration of faith that respects the environment. A movement turning tradition into sustainable action.
During Ganesh Utsav, Maharashtra’s rich cultural tradition often comes at an environmental cost, plaster-of-paris idols and river immersions have long polluted our water bodies.
This campaign was launched to change that narrative by promoting natural clay idols and artificial ponds for immersion, offering communities a practical, respectful, and eco-conscious alternative. Through widespread outreach—billboards, digital platforms, local workshops—and strong grassroots participation from schools, NGOs, and housing societies, the movement redefined how devotion and responsibility can coexist.
Green Ganesha Drive
Celebrating with conscience.
Preserving tradition, protecting nature.
As part of the Times Green Ganesha campaign initiated in collaboration with Maharashtra Times and the Maharashtra Pollution Control Board (MPCB), Siddhesh Kadam leads a conscious movement toward more sustainable Ganesh Utsav celebrations. The initiative calls for a collective shift away from harmful materials like plaster-of-paris (POP), which often damage marine ecosystems and clog water bodies during idol immersion.
Instead, the campaign encourages citizens to install Ganesh idols made from shadu mati (natural clay) and opt for decorations that are biodegradable, reusable, and non-toxic. This small change at the individual and community level creates a large-scale impact when adopted collectively - reducing water pollution, safeguarding aquatic life, and preserving cultural practices in an environmentally responsible way.
Through widespread outreach, including media partnerships, community workshops, school engagements, and digital storytelling, the Green Ganesha Drive inspires citizens to celebrate with faith and foresight.
This initiative is more than a seasonal campaign - it’s a call for cultural reform through environmental awareness. By honoring both devotion and ecology, the Green Ganesha Drive ensures that future generations can continue to celebrate Ganesh Chaturthi with pride, responsibility, and a cleaner, greener Maharashtra.
More Works
2025
Eco-friendly Celebrations
Sustainability
Eco-friendly
Shahanpan Dega Deva Campaign
Unites communities for eco-friendly Ganesh Chaturthi celebrations and clean waterways across Maharashtra under MPCB leadership.
A celebration of faith that respects the environment. A movement turning tradition into sustainable action.
During Ganesh Utsav, Maharashtra’s rich cultural tradition often comes at an environmental cost, plaster-of-paris idols and river immersions have long polluted our water bodies.
This campaign was launched to change that narrative by promoting natural clay idols and artificial ponds for immersion, offering communities a practical, respectful, and eco-conscious alternative. Through widespread outreach—billboards, digital platforms, local workshops—and strong grassroots participation from schools, NGOs, and housing societies, the movement redefined how devotion and responsibility can coexist.
Green Ganesha Drive
Celebrating with conscience.
Preserving tradition, protecting nature.
As part of the Times Green Ganesha campaign initiated in collaboration with Maharashtra Times and the Maharashtra Pollution Control Board (MPCB), Siddhesh Kadam leads a conscious movement toward more sustainable Ganesh Utsav celebrations. The initiative calls for a collective shift away from harmful materials like plaster-of-paris (POP), which often damage marine ecosystems and clog water bodies during idol immersion.
Instead, the campaign encourages citizens to install Ganesh idols made from shadu mati (natural clay) and opt for decorations that are biodegradable, reusable, and non-toxic. This small change at the individual and community level creates a large-scale impact when adopted collectively - reducing water pollution, safeguarding aquatic life, and preserving cultural practices in an environmentally responsible way.
Through widespread outreach, including media partnerships, community workshops, school engagements, and digital storytelling, the Green Ganesha Drive inspires citizens to celebrate with faith and foresight.
This initiative is more than a seasonal campaign - it’s a call for cultural reform through environmental awareness. By honoring both devotion and ecology, the Green Ganesha Drive ensures that future generations can continue to celebrate Ganesh Chaturthi with pride, responsibility, and a cleaner, greener Maharashtra.
More Works
2025
Eco-friendly Celebrations
Sustainability
Eco-friendly
Shahanpan Dega Deva Campaign
Unites communities for eco-friendly Ganesh Chaturthi celebrations and clean waterways across Maharashtra under MPCB leadership.
A celebration of faith that respects the environment. A movement turning tradition into sustainable action.
During Ganesh Utsav, Maharashtra’s rich cultural tradition often comes at an environmental cost, plaster-of-paris idols and river immersions have long polluted our water bodies.
This campaign was launched to change that narrative by promoting natural clay idols and artificial ponds for immersion, offering communities a practical, respectful, and eco-conscious alternative. Through widespread outreach—billboards, digital platforms, local workshops—and strong grassroots participation from schools, NGOs, and housing societies, the movement redefined how devotion and responsibility can coexist.
Green Ganesha Drive
Celebrating with conscience.
Preserving tradition, protecting nature.
As part of the Times Green Ganesha campaign initiated in collaboration with Maharashtra Times and the Maharashtra Pollution Control Board (MPCB), Siddhesh Kadam leads a conscious movement toward more sustainable Ganesh Utsav celebrations. The initiative calls for a collective shift away from harmful materials like plaster-of-paris (POP), which often damage marine ecosystems and clog water bodies during idol immersion.
Instead, the campaign encourages citizens to install Ganesh idols made from shadu mati (natural clay) and opt for decorations that are biodegradable, reusable, and non-toxic. This small change at the individual and community level creates a large-scale impact when adopted collectively - reducing water pollution, safeguarding aquatic life, and preserving cultural practices in an environmentally responsible way.
Through widespread outreach, including media partnerships, community workshops, school engagements, and digital storytelling, the Green Ganesha Drive inspires citizens to celebrate with faith and foresight.
This initiative is more than a seasonal campaign - it’s a call for cultural reform through environmental awareness. By honoring both devotion and ecology, the Green Ganesha Drive ensures that future generations can continue to celebrate Ganesh Chaturthi with pride, responsibility, and a cleaner, greener Maharashtra.
More Works